Though all sneakerheads are anxiously awaiting the Oct. 6 arrival of the "Johnny Kilroy" Air Jordan IX shoes, there are very few consumers in 2012 who actually know the significance of Kilroy.
Spurred by Michael Jordan's first retirement in 1993, Kilroy was a fictional character/alias for His Airness drawn up by the Nike marketing team when trying to create buzz for the Jordan IX's original release.
Like seemingly everything involving Jordan and Nike, the marketing ploy created a firestorm. First it was a genius commercial starring Steve Martin as an investigative journalist, which eventually led to Kilroy even getting his own basketball cards.
For kids in the early 1990s, Kilroy was the ultimate alter-ego and certainly served as a precursor to Jordan's acting prowess in the box-office hit Space Jam.
Needless to say, these shoes have not only the Jordan brand name to live up to, but also to the marketing scheme that spurred the product's release. And, certainly at a $160 retail price, the Kilroy's also must justify their exorbitant cost.
How did they do? Let's take a look at how these sneakers grade out.&nbs ...
Read Full Article at Bleacher Report - NBA
Article written by Tyler Conway
Breaking Down New Air Jordan ‘Johnny Kilroy’ Shoes
October 5th, 2012 by Tyler Conway Leave a reply »
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