Court Dispute Reveals Michael Jordan’s Name to Be Worth $480 Million or More

August 13th, 2015 by Dan Carson Leave a reply »

An interesting morsel of financial trivia arose this week from a legal battle currently being waged between Michael Jordan and a supermarket chain his lawyers claim profited off illicit use of Jordan's name.

As the Associated Press' Michael Tarm reports, the dispute stems from a 2009 Sports Illustrated print ad taken out by Dominick's Finer Foods—a defunct Illinois-based grocery store chain.

The ad in question congratulated Jordan on his Hall of Fame induction and featured a coupon with an image of a steak dinner on the bottom.

This constitutes an unauthorized use of Jordan's name, according to his lawyers, who claim in their suit that the former Bulls superstar's namesake alone is worth at least $480 million to Nike. They further stipulated that each commercial use of Jordan's name is worth more than $10 million to companies.

"What's Mr. Jordan's most valuable asset?" asked Jordan's attorney, Frederick Sperling, during opening statements, per Tarm. "It's the use of his identity."

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