Familiarity breeds disinterest.
LeBron James is a ubiquitous icon. He’s also an oversold commodity. In seven NBA seasons, the Cleveland Cavaliers forward has securely won the hearts of American advertisers—which would be better news if American advertisers hadn’t long since jaded the minds of American consumers.
Marketability means maximizing your personal wealth.
Maturity, on the other hand, means maintaining your personal worth.
I’m not suggesting that James can’t play on center stage. His business savvy is beyond question, and he doesn’t seem to have let the hoopla go to his head. But LeBron’s head isn’t the only one that matters. In a league where long-term esteem is more lucrative than any short-term endorsement deal, no pitchman can afford to alienate the fans who’ll eventually buy or sell his legacy.
A camera is just a lens if its shutter is always open.
A celebrity is just a logo if his curtains are never closed.
If there’s a lesson to be learned from LeBron’s example, it’s simply that parties on both sides of a paparazz ...
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Article written by Ryan Alberti
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February 25th, 2010 by Ryan Alberti Leave a reply »
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