Despite the shellacking they took over enabling LeBron James by airing The Decision, ESPN, the masters of subtlety, have taken it upon themselves to redefine the word "overkill."
Beginning on October 11, ESPN.com/NBA will feature a special section devoted to all things Miami Heat.
No regular team page, "The Heat Index" will have its own dedicated staff of scribes churning out scintillating editorial content, video and audio modules, photo galleries, and several social media elements that will allow all of us to follow every move and utterance of LeBron James, Dwayne Wade, Chris Bosh, and any of their teammates lucky enough to be near them at the time.
The writing staff includes newly hired Brian Windhorst and Michael Wallace, along with Kevin Arnovitz of TrueHoop, and Sebastian Martinez-Christensen, formerly of ESPNDesportes.com.
Windhorst, who came to national prominence as the Cavaliers beat writer for the Cleveland Plain-Dealer, is considered the world's greatest living authority on LeBron James. Windhorst's entire career has been spent covering LeBron James, but you have to wonder how much access James will grant him after so ...
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Article written by Tom Smith
LeBron James Overload: ESPN Redefines ‘Overkill’ With ‘The Heat Index’
October 4th, 2010 by Tom Smith Leave a reply »
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