"It's the heart, hustle, and soul of the game. That's G."
Under the guise of a recent Gatorade campaign, the words of rap megastar Lil Wayne have seemed to encapsulate the current sporting climate. In today's society, professional sports transcend that of a simple game; rather, gameplay is also a celebration of personal expression, achievement, and individual quirkiness. You may know this concept by its more common name, swag.
Watch an NFL game, and you'll be hard pressed to find a player walk away from a touchdown reception, bone jarring hit, or clutch interception without some sort of personal touch. On the baseball diamond, Sammy Sosa mastered swag with his kiss-pat-kiss-pat peace sign ritual following every longball. On the soccer pitch--well, don't even get me started.
Perhaps more than any other sport, swag has hit the National Basketball circuit head on, especially in the past decade or so. However, the idea of swag, or whatever its precursor may have been referred to as, originated well before the days of the John Wall dance and Ron Artest music videos. Having been firmly entrenched in the NBA culture for ...
Read Full Article at Bleacher Report - NBA
Article written by Lance Pauker
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