Alex Schwerin is entering his second season as General Manager of the Springfield Armor in the NBA Development League. The Armor had a tough first year, finishing with a record of 7-43 but the University of Massachusetts-Amherst graduate is not worried as he begins to create and market a fresh looking team as the Armor enter the 2010-2011 season.
“My goals are to have increased attendance this season. At the same time, I would love to see the team do well and make the playoffs and certainly it is tremendous to see one of our players get called up to the NBA during the season. That is what it is all about.”
Schwerin works on ticket sales, promoting the team, marketing of the team and hiring staff as he is on the business side of the organization.
One of the big hires in Springfield was Dee Brown, a former NBA player and dunk champion for the Head Coach and Director of B ...
Read Full Article at Bleacher Report - NBA
Article written by Stephen Dyell