The Right Job for Michael Jordan

March 20th, 2010 by David Burnett Leave a reply »
Finally, the right job for Michael Jordan.

Jordan was formally approved Wednesday as the majority owner of the Charlotte Bobcats. Jordan bought controlling interest in the Bobcats from Bob Johnson for nearly $300 million.

Jordan now becomes the first former NBA player to own an NBA team. Let that sink in.

Jordan has been a front office executive for two NBA teams, most recently the Bobcats, and before that an unpleasant stint with the Washington Wizards. But those jobs didn’t really fit Jordan.

The fact is, he is not into the details and day-to-day administration of a team like presidents and general managers should be. And Jordan is often not around the team or the office. No, Michael Jordan is not the guy who should manage the daily operations of a pro basketball team. But he is the icon who should own one.

Being an owner is a completely different role. It can be very complex, with an important civic component tacked onto it. Owners are taking in millions of the public’s dollars to field what will hopefully be an entertaining and competitive team. They also have the responsibility to provide a posit ...

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