There’s such a thing as having a finger on the pulse of a city, and such a thing as just showing it the finger.
Zydrunas Ilgauskas and LeBron James of the Miami Heat demonstrated the difference, wittingly or unwittingly, with a pair of advertisements that appeared in Northeast Ohio newspapers this week.
In Sunday’s Cleveland Plain Dealer, an ad from Ilgauskas offered a statement to Cleveland fans, acknowledging his fondness for the city and what it has meant to him during his career.
At first, the ad came across as a sincere attempt to connect with the loyal fans who stood by him over his 14 years in the NBA.
Then he ended it by trying to explain why he chose to no longer stand by them, and instead join LeBron James in bolting for Miami.
Oops.
Look, it was nice of him to say goodbye. It was fine to thank the fans (which he never really did, directly), and to say he loves Cleveland, which people believe is true.
But to remind them about how he rubbed salt in the city’s wounds by leaving for South Beach was just plain dumb. After all, that’s the part of his decision that made ...
Read Full Article at Bleacher Report - NBA
Article written by Tom Delamater
Zydrunas Ilgauskas, LeBron James Miscalculate, Misfire With Clunky Ads
August 4th, 2010 by Tom Delamater Leave a reply »
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