Gary Bettman and the Canadian Conundrum

April 20th, 2010 by Matt Eichel Leave a reply »
Enough already, Gary Bettman! Sidney Crosby and Alex Ovechkin do not need your help to get deep in the playoffs!

Wondering what the deal is?

It's simple.

And frustrating for all Canadian hockey fans.

But before we dive into this saga (or conundrum as I like to call it), let's see how Bettman and the NHL best describes success in their terms.

For the NHL to be viable and financially successful, they must sell the game.  

How can they do this?

By selling their biggest and brightest young stars.

Two prime examples: Pittsburgh Penguins captain Sidney Crosby and Washington Capitals captain Alex Ovechkin.

And why wouldn't the NHL market their two biggest stars?

Both players are the heart and soul of their franchises and play hard and to win every game, every shift.

The game of hockey is synonymous with Crosby and Ovechkin as it once was with Yzerman, Gretzky, Lemieux, and Roy.

Granted, it's obvious that this is the way to market the NHL to attain the largest fanbase that they possibly can.

Now here's where the saga goes sour.

Read Full Article at Bleacher Report - NHL
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